About Fitzrovia

Welcome to The Rental Revolution

The Fitzrovia Standard™

Fitzrovia is reimagining residential living through purpose-built rental communities that elevate everyday life. Every residence carries the By Fitzrovia stamp, meaning it meets The Fitzrovia Standard™ across design, durability, and service.

Unlike commodity condo rentals, we develop, own, and operate our communities for the long term, staying accountable from day one and for years to come. That shows up in impeccably maintained shared spaces, faster response times, fewer disruptions, and a level of consistency that only comes from Fitzrovia’s long-term ownership.

Fitzrovia residences command a premium, without apology, because quality is not just what you see on day one. It is how a building performs over time. That investment delivers best-in-class hospitality and a consistently calm, reliable day-to-day experience year after year. Our rents reflect the cost of doing things properly, every day, long after you’ve settled in. We build for people who plan to stay, and we keep our residences in our portfolio, maintaining standards with care and consistency over time.

The result is design-forward living with the flexibility of renting, the strength of community, and service you can count on.

Our Pillars

Designed for Living

Our architecture and interiors are purposefully designed around how people live, not short-term design cycles. Thoughtful layouts, amenities designed to elevate daily life, and welcoming shared spaces support comfort, connection, and ease. Beyond the physical environment, we curate experiences that bring communities to life, from award-winning resident programming to moments that encourage belonging. The result is a home that feels comfortable, considered, and impeccably maintained, day after day.

Our Pillars

Built to Last

Our residences are not value engineered for short-term savings. As an owner-led developer, we maintain direct oversight across design, construction, and long-term operations, ensuring consistently elevated standards. Materials, systems, and specifications across kitchens, bathrooms, and shared spaces are selected for durability, longevity, and performance. A preventive maintenance culture ensures our buildings continue to function effortlessly and age with care over time.

Our Pillars

Operated with Accountability

Fitzrovia remains actively invested long after lease-up, with ownership and operations fully aligned over the long term. This continuity allows service standards to remain consistent across every residence in our portfolio. With ownership and operations fully aligned, service remains clear, responsive, and dependable. Residents benefit from a well-managed environment where issues are addressed promptly and thoughtfully. The result is a living experience defined by confidence, continuity, and care.

Welcome to The Rental Revolution

The Fitzrovia Standard™

Designed for Living

Built to Last

Operated with Accountability

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